Techniques for identifying keywords where your dealership ranks 11-20 and strategies to improve those rankings.
Analyzing Below-the-Fold Rankings to Capture Missed Opportunities
Analyzing Below-the-Fold Rankings to Capture Missed Opportunities: Boosting Dealership SEO
In the world of search engine optimization (SEO), the first page of Google is the prime real estate everyone wants to occupy. While top positions are highly coveted due to their visibility and traffic generation, spots below the top ten, often referred to as "below-the-fold" rankings, present unique opportunities. For automotive dealerships, capturing and improving these positions can drive significant traffic and lead generation by tapping into missed opportunities. This article explores techniques to identify keywords where your dealership ranks between 11-20 and strategies to elevate those rankings for better search visibility and performance.
Understanding Below-the-Fold Rankings
"Below-the-fold" refers to the search result positions that require a user to scroll down on the search engine results page (SERP). Typically, these are positions 11-20. Despite being on the first or second page, these listings receive considerably less attention than those above the fold but still hold potential for traffic and conversions if optimized effectively.
Why Focus on Below-the-Fold Rankings?
Less Competition
Fewer competitors focus on optimizing for these rankings, giving you a clearer path to move into the top ten.
Qualified Traffic
Users who scroll to lower positions are often more deliberate in their search intent, potentially leading to higher engagement rates.
Growth Opportunity
Improving rankings from below-the-fold to above-the-fold can significantly increase your website’s visibility and click-through rates (CTRs).